Latitude Health — Privacy Policy

1. Introduction

   Latitude Health (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website (latitudehealth.ca), book or receive services at our clinic, or otherwise interact with us. By using our website or services, you consent to the collection and use of your information as described in this policy.

2. Information We Collect

   We may collect the following types of information:

   Personal and contact information: name, address, phone number, email address, date of birth.

   Health information: medical history, current symptoms, treatment notes, assessment results, and other information relevant to the care we provide. This is collected and stored in accordance with applicable health information privacy laws.

   Payment information: credit card details on file, used to streamline appointment booking and enforce our cancellation policy. Payment information is processed through secure third-party payment systems; we do not store full card numbers on our own systems.

   Insurance information: policy numbers, insurance provider details, and claims-related documentation, including for motor vehicle accident (MVA) claims, where applicable.

   Booking and website information: information submitted through our online booking system (Jane App), contact forms, or advertising lead forms (e.g., name, phone number, email address).

3. How We Collect Information

   We collect information:

• Directly from you, when you book an appointment, complete an intake form, contact us, or submit an online form (including ads/lead forms).

• Automatically, through our website and booking platform (e.g., general technical/usage data).

• From third parties, such as referring physicians, insurance providers, or other healthcare providers involved in your care, where relevant and with appropriate consent.

4. How We Use Your Information

   We use your information to:

• Provide and schedule clinical services (physiotherapy, chiropractic, massage therapy, pelvic floor therapy, osteopathy, acupuncture, shockwave therapy, and MVA rehabilitation).

• Process payments and enforce our cancellation policy.

• Communicate with you about appointments, your care, and administrative matters.

• Submit and manage insurance claims, including MVA-related claims, on your behalf where requested.

• Respond to inquiries submitted through our website or advertising campaigns.

• Improve our services and website.

• Comply with legal and regulatory obligations applicable to healthcare providers in Ontario.

  We do not sell your personal information.

5. Marketing Communications

   If you provide your contact information through a form, advertisement, or promotion (including course or program sign-ups), we may contact you to follow up on your inquiry, confirm a booking, or share relevant updates about our services. You may opt out of marketing communications at any time by contacting us directly (see Section 10).

6. Disclosure of Information

   We may share your information with:

• Regulated healthcare providers involved in your treatment (e.g., other practitioners within our clinic).

• Insurance companies and adjusters, where you have requested our assistance with claims (including MVA cases) or where required to process payment for covered services.

• Service providers who support our operations (e.g., booking software, payment processors), bound by confidentiality obligations.

• Legal or regulatory authorities, where required by law.

  We do not share your health information with third parties for marketing purposes.

7. Data Security

   We take reasonable administrative, technical, and physical measures to protect your personal and health information against unauthorized access, loss, or disclosure. However, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

8. Data Retention

   We retain personal and health information for as long as necessary to provide care, meet legal and regulatory obligations (including applicable Ontario health record retention requirements), and resolve any disputes.

9. Your Rights

   Under Canadian privacy law (PIPEDA) and applicable Ontario health privacy legislation, you have the right to:

• Access the personal information we hold about you.

• Request correction of inaccurate information.

• Withdraw consent for non-essential uses of your information (e.g., marketing), subject to legal or contractual restrictions.

• Ask questions about how your information is collected, used, or disclosed.

  To exercise these rights, contact us using the information in Section 10.

10. Contact Us

    If you have questions about this Privacy Policy or how your information is handled, please contact us:

    Latitude Health 8405 Financial Drive, Unit 2, Brampton, ON L6Y 1M1 Phone: 905-457-2873 Email: cure@latitudehealth.ca

11. Changes to This Policy

    We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

This Privacy Policy outlines how Latitude Performance collects, uses, and protects your personal information. We are committed to safeguarding your privacy and ensuring that your personal data is handled securely and responsibly.

Information We Collect

We may collect the following types of personal information from you:

• Information you provide: This includes information you voluntarily provide when you interact with our website, such as your name, email address, phone number, and other contact details.

• Information collected automatically: When you visit our website, we may automatically collect certain information about your device, such as your IP address, browser type, operating system, and referring website.

How We Use Your Information

We may use your personal information for the following purposes:

• To provide and improve our services: We use your information to deliver the services you request, personalize your experience, and improve our website.

• To communicate with you: We may use your contact information to respond to your inquiries, provide customer support, and send you important updates or notifications.

• For marketing purposes: With your consent, we may use your information to send you marketing communications, such as newsletters, promotions, or updates about our products or services.

• To comply with legal requirements: We may use your information to comply with applicable laws and regulations.

Sharing Your Information

We may share your personal information with:

• Third-party service providers: We may share your information with third-party service providers who help us operate our website and provide our services.

• Business partners: In certain cases, we may share your information with our business partners to offer you joint products or services.

• Legal authorities: We may disclose your information to law enforcement agencies or other authorities as required by law.

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure. Please be aware that there is always a risk of unauthorized access.

Your Rights

You may have certain rights regarding your personal information, including the right to:

• Access and rectify your personal information.

• Object to the processing of your personal information.

• Request the erasure of your personal information.

• Restrict the processing of your personal information.

• Data portability.

If you wish to exercise any of these rights, please contact us using the information provided below.

Contact Us

If you have any questions about this Privacy Policy or our practices, please contact us at:

• Email: Train@latitudeperformance.ca

• Phone: 9054572873

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will notify you of any significant changes.